Bellezabandida.com, the world’s first and only bilingual, private sale event website focused on luxury beauty and lifestyle products, is launching with partnerships with acclaimed makeup artist and YouTube sensation Lauren Luke and celebrity stylist Ric Pipino, today announced Diane Rankin, the company’s president and co-founder. The members-only site will enable visitors to browse, sample and buy prestige products from new and established brand names from around the world at prices discounted up to 70% off retail.
Luke will create a one-of-a-kind Latina "eye" especially for bellezabandida’s members and offer her popular cosmetics on the site. Pipino will offer his unique "hair care for your haircut" solution for all women.
"We created bellezabandida to redefine and improve online shopping for prestige beauty products and unite all women in a celebration of beauty," said Rankin, part of the company’s team of nationally known beauty, technology, product development, marketing and business leaders. "We’re passionate about making luxury products more accessible to all women, including Latinas, whom we believe will be very excited about our bellezabandida’s affordable prices, selection of top-quality products and social shopping features."
"We’re thrilled about our partnerships with Lauren Luke and Ric Pipino, who share our vision to help all women enhance the distinct qualities that make each of them uniquely beautiful,tiffany cuff Links," Rankin added. "These world-renowned beauty and style experts are the first of several who will become part of bellezabandida’s platform and support our mission."
As part of the company’s commitment to provide unrivaled online shopping experiences, new features and functionalities will continuously be added to the website,tiffany key rings, which will be differentiated by its:
– Consumer-centric focus, providing unique perks for its members – including free product samples, and accumulation and trading of reward points redeemable for merchandise – while allowing members to create their own user preferences and control the information they receive via e-mail and SMS alerts
– Blogs, advice columns, tips, articles and other unique content about beauty and lifestyle issues relevant for women of all ages
– Selection of top-quality products hand-picked by bellezabandida’s beauty insiders and buyers who know what products work best and what women really need
– Unique couponing and sampling programs that enable consumers to discover new products online and redeem personalized coupons offline at retail store locations
– Proprietary, custom-developed technology platform that enables bellezabandida and its brand partners to gather market intelligence to better serve their multi-cultural customers
– Commitment to giving back and supporting organizations dedicated to the empowerment and success of women
"Bellezabandida fills the void in e-retailing models within the prestige beauty category and marries e-retailing, private sale events, sampling and social networking," said longtime beauty industry executive Elizabeth Corrigan, the company’s co-founder and chief operating officer. "Through our interactive community, we are proud to create a dialogue between consumers and our beauty insiders to exchange information and insights about beauty solutions, tips and advice."
The website launch has been highly anticipated since bellezabandida announced its plans at a June cocktail reception hosted by LatinVision Media and sponsored by Business Wire.
About bellezabandida
Bellezabandida.com is the world’s first and only bilingual, private sale event website focused on luxury beauty and lifestyle products and created for all women. The site’s advanced technology platform enables visitors to browse, sample and buy prestige products discounted up to 70% off retail prices. Products from around the world are hand-selected by the company’s nationally known beauty insiders who understand women’s needs and know what products work best. The site, which provides unique content about beauty and lifestyle issues and trends, is designed to serve as a trusted resource for women of all ages. It also provides a new platform for brands to serve new markets, including the $1 trillion U.S. Hispanic market. The company’s headquarters and 400,000 square-foot warehouse, fulfillment and distribution facility are located in New Jersey. For more information, visit www.bellezabandida.com.
About LatinVision Media
LatinVision Media Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small- and medium-sized companies. LatinVision’s portals include: www.latinvision.com; www.latinvision.com/finance; www.latinvision.com/jobs; and www.latinvision.com/digital, among others. For more information, go to LatinVision.com
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution. Thousands of communications professionals turn to Business Wire for superior optimization, presentation and distribution for their news, photos and multimedia to news media,tiffany rings, websites, search engines and wireless services. Our XHTML technology and patented NX distribution platform promotes news release interactivity, social media sharing and search engine optimization. With 30 bureaus around the world, Business Wire offers unparalleled local service, backed by global reach. For more information about Business Wire’s PR, IR,tiffany pendants, SEO and multimedia services, visit businesswire.com and check out our blog at businesswire.com/blog.
Editor’s Notes: Interviews may be coordinated upon request
Logos, product photographs and samples are available upon request