Stuller, a prime manufacturer and supplier of jewelry and jewelry-related products, announced the selection of Comosoft’s LAGO to manage its multi-channel publishing workflows.
“By meeting Stuller’s key technical and workflow requirements, our users were able to identify Comosoft’s LAGO as a complete database publishing tool,” says Kerry Hand, executive director of marketing and public relations. “LAGO’s selection was based on its out-of-box functionality to manage complex market versioning while speeding up the merchandising to creative media development process.”
Comosoft, a leading international provider of media and workflow management solutions for multi-channel retailers, developed LAGO with an emphasis on reliability, scalable architecture and workflow efficiency.
Randy Evans, president of Comosoft’s North & South American operation, commented, “LAGO will provide Stuller a true database publishing environment reducing the duplication of user effort and costs to develop content for each sales channel.”
The software provides web modules linking product information, images and selling content to the workflow within a single publishing environment. This includes an automated, task-driven PDF approval process between merchandising and creative users.
Keywords: Advertising, Comosoft Inc., Marketing, Software
This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2010, Marketing Weekly News via VerticalNews.com.