Charm fans design bracelets online, get directed to retailers
Charm lovers can now browse thousands of charms and create their own bracelets, which they can then buy from their local retailer.
Rembrandt Charms has launched an interactive Web site that allows users to create their tiffany jewellery bracelet at any time or place. The users can pick the metal, bracelet style, and the individual charms.
“We continually strive for better service for both our retail jewelers and the charmcollecting community,” says Rembrandt Charms founder Chris Lux. “We have proven in the past that the Internet can be a valuable tool for manufacturers and retailers to work together to gain greater market share and insight into consumer demands.”
When users finish designing their virtual charm bracelets, the site will provide the name and address of their local jeweler, where novice designers can go with a printout-complete with picture, charm names and style numbers-to buy their bracelet.
“The ultimate goal of this program…is to bring the customer into their local jeweler to purchase Rembrandt charms and charm bracelets,” says John Kutch, director of sales and marketing. “Our Web site has been very successful in the past by referring over 250,000 consumers to their jeweler.”
Rembrandt Charms offers the world’s largest collection of handcrafted charms in key rings gold and sterling silver.
“We are anticipating a very busy and charming holiday season,” says Rembrandt Communications Director Jennifer Hillman.
Tags: key rings