La Vie Premium announced today that it has formed an expanding tiffany jewelry industry coalition of leading manufacturers, distributors, prestigious designers and globally recognized consumer brands. Jewelry categories will include diamonds, gold, platinum, silver, colored gemstones, bridal and watches.
“I have decided to take a leadership role by beginning to gather the finest of our industry to work with me on this project,” said Lo Huang, Super Bell CEO and La Vie Premium spokesperson. “The La Vie Group is being formed in reaction to the sweeping changes occurring in our industry. More than ever we recognize that there is strength in numbers and dynamic change is needed now!”
Lo Huang is a world recognized fine jewelry industry pacesetter who has built Super Bell, a successful manufacturing and distribution powerhouse, servicing over 4,000 independent retail doors worldwide as well as providing e-commerce solutions, in-stock programs and marketing support.
“My vision is to selectively search for new supply relationships, brands and designers to align with our group and collectively lead the industry in a positive direction,” added Mr. Huang. “There is market share to capture and opportunities to create together.”
La Vie Premium is inviting retailers to visit the La Vie Salon at the Hong Kong bracelets International Jewellery Show, March 4-8, Hong Kong Convention and Exhibition Center, Hall 1, Room 203. La Vie will preview its collection in North America at the JCK International Jewelry Show in Las Vegas, May 30-June 2, Level 1, Booth 45001. La Vie Premium will officially launch the La Vie Collection to the worldwide jewelry market in the new Premier Pavilion, September 23-27 at the Hong Kong Jewellery and Watch Show.
ABOUT LA VIE PREMIUM
La Vie Premium’s strategic alliance of companies and brands, with sales and marketing offices worldwide, utilizes the latest manufacturing, communications, and information technologies to create an efficient supply chain that easily adapts to the ever-changing business climate and consumer product demands. For more information, contact Mr. Rose at The La Vie Group at +973.906.3618 or email lr@thelaviegroup.com.
ABOUT LO HUANG
Lo Huang is the CEO and Chairman of Super Bell Jewelry based in Los Angeles, California. Mr. Huang was born in Calcutta, India to poor Chinese immigrants and began his jewelry career with his wife in the United States in 1987. They opened a small retail booth located in the heart of the Los Angeles cufflinks Jewelry District on Hill Street. After expanding to 3 retail locations, he created a wholesale operation called Super Bell Jewelry in 1992 and launched to the trade that same year at the JCK Las Vegas Jewelry Show. Today, the Super Bell Jewelry team consists of hundreds of employees, servicing thousands of retailers around the globe. Mr. Huang is an avid golfer, musician and a staunch supporter of major jewelry industry groups and charities. Lo Huang is the passionate creator of the La Vie brand and the trademark: “Life is Beautiful…say La Vie!”